The Marigold flower is a significant symbol used throughout Día de los Muertos celebrations and it was my inspiration for Araceli Marigold Liqueur. The flower pays tribute to both Día de los Muertos, and the Sacred Marigold, as it is considered by many cultures. Araceli is unique in every sense of the word. There isn't anything else like it at all, and it is quite extraordinary. My company Araceli Spirits, LLC., was created to launch Araceli Marigold Liqueur along with several other products that I will be introducing later this year.
THE CONVERSATION WITH
VICTORIA ARACELI VANN
Araceli Marigold Liqueur was envisioned and created by Founder & CEO, Victoria Araceli Vann; Editor-in-Chief, Beverage Industry News Magazine (BIN), host for Drink Style Media, & "In The Drink" as well as Ambassador for the United States Beer, Wine and Spirits Industry.
How did Araceli Spirits, LLC get started?
Victoria Araceli Vann: After having worked in the beverage industry for 20 plus years, I've had the opportunity to work with countless of wine, spirit and beer brands but I've always been fascinated with the Hispanic, Latin celebration El Día de los Muertos, or The Day of The Dead, so I wanted to create a product that represented and honored the beauty of this centuries old tradition. Rather than just choosing to place a Día de los Muertos inspired label on a tequila, wine or beer bottle, I wanted something much more meaningful that truly honored the love of people and life, which is what El Día de los Muertos is all about.
How did you create the formula for Araceli?
Victoria: The Araceli formula took a considerable amount of time to perfect. After much trial and error, we finally found the perfect blend for the brand. Unlike most other liqueurs, Araceli isn’t overly sweet, and it doesn’t need to be mixed with anything additional to enjoy it. Personally, my favorite way to enjoy Araceli is on the rocks, as it is seductively smooth and beautifully balanced, all on its own.
What was the creative process that went into your label design?
Victoria: In creating the label for Araceli Marigold Liqueur, there were several elements involved. First of all, the label required exceptional artwork that captured the beauty of Día de los Muertos and the beautiful, Sacred Marigold Flower along with it’s majestic, breathtaking color and design, and secondly, I wanted the label to be as substantial as possible and also emulate a high quality, descriptive piece of artwork.
I specifically custom designed the bottle to allow for an acceptable amount of room on the front of the bottle to embrace the over-sized label artwork characterizing what I had envisioned, and I do believe that I've succeeded in achieving my goal, as the Araceli packaging is simply stunning!
The packaging truly is remarkable. How has it been received?
Victoria: The brand is still in its infancy stage and although while still brand new, we've had nothing but positive reviews and feedback from distributors, retailers and consumers alike. We have found that people are automatically visually drawn to the packaging and want a bottle of Araceli Marigold Liqueur albeit without sampling it first! It's just that special!
So Araceli has made a strong early impression in a crowded and competitive spirits industry?
Victoria: Given that the product is currently being introduced throughout the western part of the country, it has been magnificently embraced with countless orders accumulating, and the initial response has been overwhelming. We've been receiving phone calls and emails from retailers, consumers and distributors from across the country in fact, and moreover globally, which is an extremely rare feat in the beverage industry these days, exceeding all our expectations, and then some which needless to say, we’re all quite pleased about.
In conclusion, I would like to thank everyone for all of your support and remember that each happiness of yesterday is a memory for tomorrow.
Victoria Araceli Vann